INNOVATION, CREATIVITY, BRAINSTORMING

Since the beginning of time, people explored and developed new technologies to make their activities of daily living less labour intensive, more efficient and, consequently, more sedentary. In addition, technological advances in medicine throughout history have led to a substantial increase in life expectancy. However, the combination of less active behaviour and increased life-expectancy resulted in a sharp increase in overweight and obesity related chronic conditions and illness. Although people may live longer, they are doing so with poorer physical function and a reduced quality of life.